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Background

A rebrand was required for the Children's Heart Surgery Fund (CHSF) in Leeds, a charity that raises money for the Leeds Congenital Heart Unit. Their hard work has helped to establish the unit as one of the leading specialist heart units in the UK. But in order to meet increasing demands, they needed to evolve the brand to attract further support from corporate organisations.  

Approach

Our solution for the rebrand was to create a bold and beautiful identity, backed by a clear strategy and vision to help us reposition the charity and the Leeds Unit as important figures in the region. 

Brand Repositioning

We created a strategy based on an initial audit, and focused on the charity’s four key areas of support: ‘care for the heart, mind, family and future’. With their values in mind, we were able to create a new identity to promote the importance of their role in helping patients and families. Our aim was to build a consistent presence across all platforms to strengthen their story.

A Confident Image

The new bold and confident image creates a platform to generate even more support for the vital work they do. The rebrand is streamlined to be effective both on an offline, and the brand is no longer led by the charity mascot (Katie Bear), who is still present in some of the designs. The charity’s new image is present on social media, websites, at events, and the hospital’s Brave Hearts Magazine.

The Children's Heart Surgery Fund in an award-winning and wholly self-funded charity with a vision for children to live life beating heart disease. Providing support and raising money for the Leeds Congenital Heart Unit.

Their work has included campaigning over the last 4 years to keep the Leeds Unit open and following on from that success, today they focus on raising funds for equipment and specialist staff.

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